Online Sales Strategy
Direct-to-Consumer Community Strategy & Performance Governance
Project Overview
INDUSTRY
Global Consumer Goods
SCOPE
International E-Commerce Organization
CHALLENGE
The client’s international e-commerce business was experiencing inconsistent results across regions due to fragmented strategies, misaligned teams, and limited cross-market knowledge sharing.
SOLUTION
Designed and implemented a global enablement framework that connected markets through a structured Direct To Consumer (DTC ) strategy. This includes:
• Creating a performance community across markets
• Introducing monthly recognition for top-performing teams
• Building a centralized platform for sharing success stories
• Developing a comprehensive strategic playbook to guide local market execution and future rollouts
The strategic playbook served as the cornerstone for alignment — offering clear guidelines, operational standards, and proven tactics to accelerate go-to-market efforts.
IMPACT
Improved global alignment and execution led to a 15% increase in online conversion, a 20% reduction in acquisition costs, and faster, more consistent market expansion.
Acquisition Costs
Across Markets
